Portfolio

Thank you for taking the time to look at the projects included in my portfolio.

My portion of the work was in planning the creative concepts, coming up with creative ideas for promotion, devising a strategic plan, writing copy (headlines, text, etc.) and proofreading. My team of Graphic Designers proposed layouts and designs based on mutually developed ideas.

Print Media

I have been part of a team developing Brochures, Newsletters, Guides, Flyers, Invitations, Promotional, Fundraising, Newsletters, Press Releases and many other kinds of print materials for the past 20 years. Here are some highlights: (with links to more on ISSUU.com).

UNMC_PressRelease_7_19_2018BHECN announces career engagement award winners _ UNMC

 

Newsletters_Kroc
Monthly Newsletter

Salute_Newsletter
The Salvation Army Salute

Camp Kroc Summer Guide 2017
Camp Kroc Summer Guide 2017

Nutcracker_Poster
Adair Dance Academy Poster and Program for Nutcracker Delights (photo by Julian Adair)

Nutcracker_2013_GreenCast Program for Performances

Digital Media

Sidebar Ads for promoting Membership Campaigns

Social Media

Facebook Posts: including Live Feeds; Short Video Clips; Cover Photos; Quick Announcements; Planned Campaigns and General Management and Maintenance.

Social Media PostsStorm Chasers PromotionSpecial Event PromotionsParade 2Inspiring TestimonialsFacebook PostFacebook Post_PromotionStormChasers

Twitter

Twitter Tweets: including Short Video Clips, Cover Photos, Quick Announcements, Planned Campaigns and General Management and maintenance.

Kroc Center on Twitter
The Kroc Center’s Twitter Feed (Click through for more info)

YouTube

Videos Posted to YouTube and shared on Facebook to build interest in the new addition, and the rooms being almost completed. (Click image to watch short video)

YouTube_Video Clip_ComingSoon
Video created for release on social media and website.
YouTube Video Clip_Finess Deck Open
A short video to build interest in the new Fitness Deck opening. Posted on Social Media and the Website.
YouTube_Video_NewEntrance
Directional video about renovated new entrance, posted to Social Media and Website.

Website

Using Adobe Muse and a template provided by Territorial Headquarters, I and my team developed the new Kroc Center website at the beginning of 2016. It was a long process but the finished product was well worth the effort towards ensuring a mobile friendly and member/guest friendly website. I developed content, updates, text, and occasionally images for the website. I also updated links and provided general maintenance and upkeep.

Website Snip

 

Website Landing Page Promotion

During the months of August and September 2017 we were running a new promotion to build awareness of all the Kroc Center has to offer. The campaign was run exclusive with Omaha World Herald online resources.  Momaha.com, Omaha.com, Google AdWords and “Stalkertizing” – my word, for the advertising that follows you.

Website_FindFunPromotion
Find Your Fun Promotion

I developed the landing page for the campaign from concept to execution. I used images of the various activities and linked the images to the appropriate webpages on both the desktop and the mobile versions.

Website_FindFunPromotion_Squares
Website – Find Your Fun Promotion Squares

 

Radio Ads

I was responsible for writing radio advertisements as well as sometimes providing the voice for recording the radio ads. I work with all local radio stations and have also done some advertising with Pandora.

60 Second Radio Ad for Volunteering

30 Second Radio Ad for Volunteering

60 Second Radio Ad for Special Events

30 Second Radio Ad for Discovery Days

30 Second Radio Ad for BaconFest (Spanish Version)

60 Second Radio Ad for Membership Drive (Enlisted my daughter’s help with VO)

I am also occasionally a guest co-host for the morning show on 100.7 The Fish with Dave Clarke and Kristen Kelley.

Dave_Kristen_Jennifer

Billboards & Vehicle Wraps

Billboards and Posterboards

 

Van Wraps

Van Wrap 1

 

Media Coverage

I was the media liaison and whenever media showed up at the Kroc Center it was my responsibility to meet with them and if needed do on-air interviews.

Coverage on KMTV Channel 3

MorningBlend_BaconFest
Scripps, KMTV Channel 3 – On The Morning Blend with Mike and Mary to promote BaconFest.

 

Coverage on WOWT Channel 6WOWT_KrocExpansion

Coverage on KETV Channel 7KETV Coverage_5 Year Anniv
Hearst, KETV Channel 7 – Coverage of The Kroc Center’s 5 year anniversary celebration.

Parades

Each year the Kroc Center participated in the Cinco De Mayo parade. I was in charge of everything from reserving our spot in the parade lineup to coordinating float construction and volunteers… to carrying the banner!

Trade Shows

Strategic Planning

Sample Strategic Plan_May 2014 membership campaign

Sample Marketing Plan Float 4 Life 2012

Samples of Copywriting
and Press Release Text

Sample_Text for Sept 2013 Membership Offer

Sample Text_Speaking Points KGBI_08_05_2013

Sample_OmahaPressClub Article_Christine Villamonte

Sample Text_Radio_Ad_RadioLobo_60

Sample Text_Radio Lobo_Baconfest

Sample Salute Article Kroc Tribute Program

Sample Press Release_Chanticleerpress release

Sample Kroc Birthday Party Text

Sample Article Text_Day Camps Across the Division

 

Media Alert sent prior to 5th Anniversary Open House

Press Release _5YR_Anniv

Press Release sent prior to 5th Anniversary Open House

Press Release_2014_CommFreeDay

 

Press Release sent prior to Family Movie Night

Press Release_Event_MovieNight