Thank you for taking the time to look at the projects included in my portfolio.
My portion of the work was in planning the creative concepts, coming up with creative ideas for promotion, devising a strategic plan, writing copy (headlines, text, etc.) and proofreading. My team of Graphic Designers proposed layouts and designs based on mutually developed ideas.
Print Media
I have been part of a team developing Brochures, Newsletters, Guides, Flyers, Invitations, Promotional, Fundraising, Newsletters, Press Releases and many other kinds of print materials for the past 20 years. Here are some highlights: (with links to more on ISSUU.com).
BHECN announces career engagement award winners _ UNMC

- Adair Dance Academy Poster and Program for Nutcracker Delights (photo by Julian Adair)
Nutcracker_2013_GreenCast Program for Performances
Digital Media
Sidebar Ads for promoting Membership Campaigns
Social Media
Facebook Posts: including Live Feeds; Short Video Clips; Cover Photos; Quick Announcements; Planned Campaigns and General Management and Maintenance.
Twitter Tweets: including Short Video Clips, Cover Photos, Quick Announcements, Planned Campaigns and General Management and maintenance.

YouTube
Videos Posted to YouTube and shared on Facebook to build interest in the new addition, and the rooms being almost completed. (Click image to watch short video)



Website
Using Adobe Muse and a template provided by Territorial Headquarters, I and my team developed the new Kroc Center website at the beginning of 2016. It was a long process but the finished product was well worth the effort towards ensuring a mobile friendly and member/guest friendly website. I developed content, updates, text, and occasionally images for the website. I also updated links and provided general maintenance and upkeep.

Website Landing Page Promotion
During the months of August and September 2017 we were running a new promotion to build awareness of all the Kroc Center has to offer. The campaign was run exclusive with Omaha World Herald online resources. Momaha.com, Omaha.com, Google AdWords and “Stalkertizing” – my word, for the advertising that follows you.

I developed the landing page for the campaign from concept to execution. I used images of the various activities and linked the images to the appropriate webpages on both the desktop and the mobile versions.

Radio Ads
I was responsible for writing radio advertisements as well as sometimes providing the voice for recording the radio ads. I work with all local radio stations and have also done some advertising with Pandora.
60 Second Radio Ad for Volunteering
30 Second Radio Ad for Volunteering
60 Second Radio Ad for Special Events
30 Second Radio Ad for Discovery Days
30 Second Radio Ad for BaconFest (Spanish Version)
60 Second Radio Ad for Membership Drive (Enlisted my daughter’s help with VO)
I am also occasionally a guest co-host for the morning show on 100.7 The Fish with Dave Clarke and Kristen Kelley.

Billboards & Vehicle Wraps
Billboards and Posterboards
Van Wraps

Media Coverage
I was the media liaison and whenever media showed up at the Kroc Center it was my responsibility to meet with them and if needed do on-air interviews.
Coverage on KMTV Channel 3

- Scripps, KMTV Channel 3 – On The Morning Blend with Mike and Mary to promote BaconFest.
Coverage on WOWT Channel 6
- Coverage on KETV Channel 7

- Hearst, KETV Channel 7 – Coverage of The Kroc Center’s 5 year anniversary celebration.
Parades
Each year the Kroc Center participated in the Cinco De Mayo parade. I was in charge of everything from reserving our spot in the parade lineup to coordinating float construction and volunteers… to carrying the banner!
Trade Shows
Strategic Planning
Sample Strategic Plan_May 2014 membership campaign
Sample Marketing Plan Float 4 Life 2012
Samples of Copywriting
and Press Release Text
Sample_Text for Sept 2013 Membership Offer
Sample Text_Speaking Points KGBI_08_05_2013
Sample_OmahaPressClub Article_Christine Villamonte
Sample Text_Radio_Ad_RadioLobo_60
Sample Text_Radio Lobo_Baconfest
Sample Salute Article Kroc Tribute Program
Sample Press Release_Chanticleerpress release
Sample Kroc Birthday Party Text
Sample Article Text_Day Camps Across the Division
Media Alert sent prior to 5th Anniversary Open House

Press Release sent prior to 5th Anniversary Open House

Press Release sent prior to Family Movie Night











