Strategy. Storytelling. Creative Execution.

Over more than 20 years, I’ve had the opportunity to create communications across healthcare, higher education, nonprofit, arts, recreation, finance and other industries. My work spans strategy, writing, design, digital communications, websites, social media, publications, photography, video and more.

Here are a few highlights from along the way.

Publications and Print

From newsletters and program guides to brochures, event materials and promotional pieces, I’ve created print communications for a wide range of audiences and purposes. My role has included concept development, writing and editing, design, production coordination and working with designers and vendors to bring projects from idea to finished piece.

BHECN Mentoring Program Infographic
2026 | Infographic Design & Data Storytelling
Coming soon

Camp Kroc Summer Guide
2017 | Design Collaboration & Photography

The Salvation Army Salute
2015–2017 | Feature Writing

Nutcracker Delights
2013 | Poster & Program Design
Photography by Julian Adair

View the Program: Nutcracker_2013_GreenCast Program for Performances

Digital Advertising & Campaigns

Digital campaigns have given me the opportunity to combine messaging, visual storytelling and audience targeting across a variety of platforms. My work has included campaign concept development, copywriting, creative development, landing pages and digital advertising.

Kroc Center Membership Campaigns
2016–2017 | Campaign Concept, Copywriting & Digital Advertising

Kroc Center No Regret New Year digital membership ad featuring adults exercising. Kroc Center Cyber Monday Special digital ad promoting a two-month membership offer. Kroc Center summer membership ad featuring a family at an indoor pool.

Find Your Fun Campaign
2017 | Campaign Concept, Landing Page & Digital Advertising

Developed as an integrated awareness campaign showcasing the range of programs and activities available at the Kroc Center. I created the campaign landing page from concept through execution, using activity-based imagery and strategic links to guide visitors to relevant program information across desktop and mobile. The campaign incorporated digital advertising and retargeting through Omaha World-Herald digital properties and Google AdWords — or, as I jokingly called it at the time, “stalkertizing.”

Website_FindFunPromotion

Social Media & Content

Social media has been a consistent part of my communications work, from developing content and campaign creative to managing channels, promoting programs and events, and adapting messages for different audiences and platforms.

Kroc Center Social Media
Content Creation, Community Engagement, Video & Channel Management

Jennifer Bull carrying a Kroc Center banner with staff and volunteers during Omaha’s Cinco de Mayo parade.

Cody Byrd video/story: Kroc Center Facebook post sharing a video story about Cody Byrd and his health and fitness journey.

Fitness deck video: Kroc Center Facebook post featuring a video tour of the newly opened fitness deck.

Kroc Center Facebook post promoting a family event at Werner Park Baseball Field.

BHECN Social Media
Current | Content Strategy, Copywriting, Graphic Design & Channel Management

YouTube

Videos Posted to YouTube and shared on Facebook to build interest in the new addition, and the rooms being almost completed. (Click image to watch short video)

YouTube Video Clip_Finess Deck Open — A short video to build interest in the new Fitness Deck opening. Posted on Social Media and the Website.

YouTube_Video_NewEntrance — Directional video about renovated new entrance, posted to Social Media and Website.

Website

Using Adobe Muse and a template provided by Territorial Headquarters, I and my team developed the new Kroc Center website at the beginning of 2016. It was a long process but the finished product was well worth the effort towards ensuring a mobile friendly and member/guest friendly website. I developed content, updates, text, and occasionally images for the website. I also updated links and provided general maintenance and upkeep.

Website Snip

Radio Ads

I was responsible for writing radio advertisements as well as sometimes providing the voice for recording the radio ads. I work with all local radio stations and have also done some advertising with Pandora.

60 Second Radio Ad for Volunteering

30 Second Radio Ad for Volunteering

60 Second Radio Ad for Special Events

30 Second Radio Ad for Discovery Days

30 Second Radio Ad for BaconFest (Spanish Version)

60 Second Radio Ad for Membership Drive (Enlisted my daughter’s help with VO)

I am also occasionally a guest co-host for the morning show on 100.7 The Fish with Dave Clarke and Kristen Kelley.

Dave_Kristen_Jennifer

Billboards & Vehicle Wraps

Billboards and Posterboards

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Van Wraps

Van Wrap 1

Media Coverage

I was the media liaison and whenever media showed up at the Kroc Center it was my responsibility to meet with them and if needed do on-air interviews.

Coverage on KMTV Channel 3

MorningBlend_BaconFest — Scripps, KMTV Channel 3 – On The Morning Blend with Mike and Mary to promote BaconFest.

Coverage on WOWT Channel 6 WOWT_KrocExpansion

KETV Coverage_5 Year Anniv — Hearst, KETV Channel 7 – Coverage of The Kroc Center’s 5 year anniversary celebration.

Parades

Each year the Kroc Center participated in the Cinco De Mayo parade. I was in charge of everything from reserving our spot in the parade lineup to coordinating float construction and volunteers… to carrying the banner!